Wednesday, November 27, 2019

How to Write a Descriptive Essay on Food

How to Write a Descriptive Essay on Food Writing a descriptive essay on food can be a very interesting activity. This is particularly so because every person has a liking for a specific type of food. Therefore, one can decide to write an essay that describes the various methods of preparing a given food. In a similar way, a descriptive essay on food can focus on discussing what a balanced diet should include. Likewise, one can elect to focus his or her essay on organic foods, a topic that has generated substantial debate in the recent years. Whichever the topic one chooses, the descriptive essay should be highly informative. In general, the prime objective of a descriptive essay is to highlight the outstanding features of a particular concept. With reference to food, the descriptive essay must outline the key characteristics of a given food type, if this is the approach that the writer chooses to adopt. In order to inform the reader adequately, a person doing a descriptive essay must first conduct thorough research on the topic. It is well understood that food is a broad theme that cannot be explored logically in a broad sense. Accordingly, the duty of the writer is to narrow the scope and choose an appropriate subtopic that can sufficiently be tackled. Selecting a subtopic might require the writer to list a range of possible areas, and then choose the one that has sufficient research evidence to back it up. Consider the example of a descriptive essay that investigates organic foods. The writer will start by giving a short introduction, wherein he or she can report the increasing adoption of genetically modified foods in developed and developing economies. It is always advisable to formulate a thesis that captures the reader’s attention, making him/her want to read the entire essay. After so doing, the next step is to provide a concise definition of the term â€Å"organic foods.† This is crucial because not all readers will have an idea about organic foods. It is equally prudent to give a list of common foods, which the reader understands, that fall in the category of organic foods. The writer will then proceed to supply the reader with facts or features that distinguish natural foods from organic foods. As a writer, you should always keep in mind that a descriptive essay should contain as many facts as possible. However, the bottom-line is that the language used should be kept as simple as possible. The rationale behind this contention is that a person who does not fully understand the native language could use the essay. In such a scenario, complex terminologies in the essay could confuse the reader even more, hence negating the ultimate usefulness of the essay. Another useful concept to include when writing a descriptive essay on food is to incorporate natural foods that are better supplements of the organic foods listed. In doing so, the writer will make the reader comprehend that organic foods should at best be avoided. Do you need a custom descriptive essay on Food topics? Visit CustomWritings.com professional writing service now!

Saturday, November 23, 2019

Grow Potassium Alum or Synthetic Ruby Crystals

Grow Potassium Alum or Synthetic Ruby Crystals Potassium alum or potash alum crystals are among the most beautiful and largest crystals you can grow overnight. All you need is hot water and potassium alum, also known as potash alum. Potassium alum may be sold as a deodorant crystal or in solution for use as an astringent. I got the powder for growing this crystal from a Smithsonian crystal-growing kit (labeled as potassium alum). Prepare the Ruby Crystal Solution All you need to do to prepare the crystal solution is to mix as much potassium alum as will dissolve into 1 cup of very hot water. You can add food coloring to tint the crystals. The natural color of the crystals would be clear or white. Growing the Crystals I poured the solution into a clean bowl, trying to avoid getting any undissolved material into the new container. Allow the crystals to grow overnight. If your solution is very darkly colored, you wont be able to see whether or not you have crystal growth. You can use a spoon or fork to scrape crystals from the bottom. To get a large single crystal like this one, remove all of the crystals and return a few that have the desired form to the solution so they can continue growing. Remove them and allow them to dry when you are satisfied with their appearance. Synthetic Rubies One common form taken by this crystal is a regular octahedron with flattened corners. The colored crystal resembles a ruby. In fact, the first synthetic ruby was produced by Gaudin in 1837 by fusing potassium alum with a little chromium (for color) at a high temperature. A synthetic or natural ruby has a Mohs hardness of 9, while a potassium alum crystal only has a hardness of 2 and is readily soluble in water. Therefore, while your overnight-crystals may resemble a ruby, they are too soft and fragile for any purpose besides display. Even though they arent real rubies, these crystals are well worth your time since they are so so easy and quick to grow and have such a beautiful form.

Thursday, November 21, 2019

Critical Review and Future Action Plan Essay Example | Topics and Well Written Essays - 2250 words

Critical Review and Future Action Plan - Essay Example Altogether it has 37 retail outlets in UK and online cross channel offering. The company has an annual turnover of $5.2 billion. Critics have given the credit of John Lewis persistent success to its distinctive business model and integrated multimedia retailing which has also enabled the organization to recognize its employees as the company partners. Currently John Lewis is successfully catering to the needs of its customers through its various retail outlets, inexorable pledge and focus on excellence. Ultimately the company has acquired a distinctive position in retail marketing through innovative ideas of reaching to their customers which ultimately leads to increased sales and augmented brand equity (Cisco, 2012). John Lewis welcomes all its customers and makes sure that everyone has an easy access to their products and services and all the customers are catered with equivalent level of services. Their multichannel retailing strategy includes shops, call centers, online shopping, mobile app and home delivery which indicate that their customers have an easy access to their goods and services.In addition to this John Lewis is offering multimedia and multi-platform purchasing experience which is quite evident from the fact that internet facility for customers is available in two-third of all its retail stores (John Lewis, 2013). Challenges of Multimedia Retailing At present the multimedia retailing is facing significant challenges in the corporate world related to brand management on micro and macro level. If we analyze it from a micro perspective then marketers are required to manage all the individual channels and the communication options to enhance their brand equity effect in addition to increasing sales.While on the other hand they also have to maintain indirect brand equity effects which are particularly connected with a specific channel or a communication option. At the macro level marketers are required to formulate and execute communication options a nd multimedia channels in a way that they enables synergy between sales and brand equity (Kevin Lane Keller, 2010). The brand as a whole comprises of four components with respect to multimedia retailing: Direct and interactive channels including mail, telephone, mobile, online shopping and company stores. Indirect channels including discount stores, departmental stores, superstores, catalogue showrooms, specialty stores, super markets and convenience stores. Personal communications include personal selling, word of mouth, direct marketing and interactive marketing. Mass communication includes advertising, sales promotions, public relations, events and experiences. At John Lewis marketers are required to develop clear understanding of all the retail channels and their integration in association with consumer behavior. In addition to this their job is to identify the related multimedia retailing components and to subsequently apply them so as to increase sales and brand equity (Kevin Lane Keller, 2010). It is a fact that in the past few years the concept of multimedia retailing has occupied strength and it is growing with an enormous speed while bringing scope, diversification and sophistication to the overall retail environment. However, research indicates that the consumer behavior regarding multimedia retailing is rather inadequate. The initial challenges faced by a marketer operating in such a retail environment are to